In addition to built-in Bixby voice control, there's support for Amazon Alexa and Google Assistant too. Owners will also be able to see more services at once on the home page's pull-up scrollbar following Samsung's move to change their icons from rectangular to square. Despite being a Full Array set and having eight speakers around its frame, the Q950 is only 14.9mm thick too.Ī new universal guide for Samsung's 2020 TVs will combine OTT services such as Amazon Prime Video, Netflix and Freeview to display a one-stop-shop interface, organised into sections such as On Now and Continue Watching. Which services’ content will be included depends on what service metadata Samsung can pull, but we’re told by a Samsung representative that the bigger services such as Amazon and Netflix will be onboard at launch. The Q950TS is visually the most notable TV in the lineup thanks to its zero-bezel ‘Infinity Screen’ that sees 99 per cent of its front facade dedicated to your TV-watching pleasure. The TV achieves this by positioning a soundtrack on a horizontal plane, analysing it and then sending specific sounds to specific speakers on the TV. Rather than the TV speakers being mute when the soundbar is connected, they will be used alongside the drivers in the soundbar.Īs for the audio coming from the TV itself, the enhancement here lies with OTS+ (Object Tracking Sound), which aims better to pinpoint and ‘track’ sounds on the screen to create a more immersive soundfield through the 8K TVs' 4.2.2-channel speaker configuration. It’s a collaboration between Samsung’s 2020 QLED TVs and the Q-series soundbars that aims to produce a more immersive audio experience. Samsung is ramping up its efforts to enhance sound, and to help it achieve that is a new feature called Q-Symphony. That’s just the tip of the iceberg when it comes to new sound features for the 2020 8K TVs, though. It aims to improve the clarity of voices when the TV detects an increase in surrounding noise. The sonic brethren to Adaptive Picture+ is Adaptive Sound+. Meanwhile, the new Adaptive Picture+ mode can dynamically optimise the brightness and contrast of the scene playing based on the lighting of your room conditions – and this goes beyond simply tweaking brightness levels. Samsung is introducing active tone mapping on a per-frame basis for HDR material, too, essentially bringing dynamic mapping to HDR10 so that it works like the intrinsically dynamic HDR10+. Samsung says it’s capable of restoring 95 per cent of an 8K image through this method, and is working with Amazon to utilise the feature for Prime Video. Then there's AI ScaleNet, which works to solve the inevitable problem of streaming bandwidth for 8K content by compressing content as it leaves the content provider and then restoring it after it reaches the TV – to "effectively cut in half the bandwidth needed for consumers to stream content". This year's QLED 8K TVs will offer tuners with ATSC 3.0, a next-generation broadcast standard that promises support for higher resolution, more realistic audio and interactive experiences, and is designed to usher a new era of 4K (and perhaps one day 8K) over-the-air transmission TV broadcasting. To this end, Samsung claims to have increased peak brightness in highlights by 20 per cent – and without increasing power consumption either. Samsung has improved the efficiency of its Full Array Local Dimming (FALD) system, too, with FALD TVs able to relocate power reserved from darker areas of the panel to the brightest areas that need it most. Deep Learning SR is a more intricate way of processing data and has been created to make upscaled content look better than ever – a key upgrade we wanted to see based on last year's TVs. This is a database of images with numerous layers of algorithms, each of which provides a different interpretation of the data that the TV can use to help create the most realistic upscaled picture. Samsung calls this Deep Learning Super Resolution. Samsung’s 2019 8K QLED TVs use machine learning to create a formula for upscaling content with a lower resolution than the panel – a technique adopted by other TV manufacturers – and the 2020 TVs advance the upscaling process by adding a ‘deeper’ algorithm on top. While in 2019 Samsung focused on enhancing blacks and viewing angles, 2020’s efforts centre around improving brightness, contrast and details. Thanks to next-gen Quantum processors, more advanced AI upscaling trickery, and improvements to Full Array Local Dimming and motion performance, Samsung’s 2020 lineup looks on track to expand upon the company’s recent success.
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